Full Rebrand: Brand Development, Design, and Custom Website
When we started working on this project, Sue felt like her brand wasn’t fully expressing what she had to offer. It just wasn’t aligned. Sure, she had been getting a steady flow of clients, mostly through word of mouth, but there was still room for growth and expansion.
Specifically, Sue had become known as a wedding officiant and now wanted to equally highlight funerals and other ceremonies. So we decided to design the brand dualistically – Ceremonies of Beginnings and Ceremonies of Endings.
Another goal was to draw people in so they’re “swept up in the excitement, magic, and the potential of being led through one of (her) ceremonies”. Not only did she want to clearly communicate the value of her work
The color palette was chosen so that the light colors (the blue and green) can be used when focusing on ceremonies of beginnings, while the darker colors (purple and dark grey) reflect ceremonies of endings. Overall the vibe is warm and full of magical possibilities.
Her website was designed to feel exciting and magical while giving users an easy-to-navigate experience. On her homepage, we make it clear what her work’s all about within seconds of landing on it, and then emphasize the two portals – Beginnings and Endings. Lots of images and testimonials are used throughout the site to showcase the possibilities of her ceremonies and start building trust with her audience.
What Sue has to say about our time together:
What did you like best about working together?
“Feeling like you were my kind of person. The comfort of feeling aligned in the ways I described above. Feeling like you were positive and excited about my business and vision. That you answered all my q’s patiently and in an easy-to-understand manner, even when they were basic or you had already given me that info! That you kept working on things when I was not happy with the first or even second result. That you never gave me a hard time about missing deadlines.”
How do you think your new design will affect your business?
“I’m gonna make more $$$! I am over the moon with how it turned out and it really reflects how I’ve grown in my business and makes me feel confident in increasing my prices. I feel like I will be taken more seriously by colleagues, competition and clients, even family and friends. That my customers will feel more loved, supported and lucky to be working with me. That greater opportunities for growth and expansion will come because I have invested in myself and am showcasing a high end and quality product.
What would you say to someone considering working with me?
“Alegna is amazing! She blends magic, intuition
She really took the time to get to know me and my business, my values
Alegna created an amazing Brand Book that shares all of this, and is perfect for when I expand my team! I don’ t think I could have written it better myself. She also created a Personal Blueprint using the Gene Keys, which was fascinating because it dove deep into who I am and confirmed things I already kind of knew. I think it also helped her to create a website that was perfectly me.
But most of all you should hire Alegna because she loves her job, and it shows! Her work is fresh,