If you are an entrepreneur with a service based business, here is what you need for a website.
When you launch your website, you are inviting people into your virtual home. Your guests want to feel comfortable and at ease in your home. But in order to do so, there are some essential elements they will expect to find.
There are many different things that go into making your website welcoming, easy to use, and effective at making sales. This list is a good place to start on what you need for a website.
- Photos of you – You want to show people there is a real person behind your website, someone they would want to get to know and eventually buy from. A good picture of you (better if more than one) is a great way to start building trust and a genuine connection with potential clients. Make sure these are high quality or professional photos — selfies don’t cut it.
- Testimonials – Social proof will validate your expertise and encourage others to also invest in your products or services. People want to know they are in good hands, and learning how you helped others is a great way to build confidence in you.
- A Blog – Not only does blogging keep your website fresh for SEO, it also leverages you as an expert in your field. But you have to make sure you are putting out high quality content on a consistent basis.
- Pricing – Unless your product is an exclusive luxury item, there is no reason why you shouldn’t be posting your prices. Read more here.
- Call to Actions – Every page on your site should have a prominent link, button, or form that tells your client exactly what you need them to do next.
- Social Share Buttons – All your blog posts should have buttons that let people easily share your content on their social media profiles. Consider also adding a “Pin it Button” to your images (click here to learn how).
- Opt-In – Even if you are not diving into email marketing at the beginning, you want to start building an email list right away. It is one of the most important marketing tools you’ll have for capturing and nurturing leads. Your opt-in should be in at least 3 major areas of your website, but I don’t recommend using intrusive pop-ups. If you are going to go with a pop-up, make it a small banner at the top or bottom of your site.
- Social Media Buttons – Help people get to know you more by linking to your social media profiles. I’d suggest keeping these links in your footer or another small area of your site. You want visitors to focus on your website, not make it easy for them to leave it.
- Contact page – If you want people to buy from you, it has to be easy for them to reach you. Make sure to have a contact page (linked to your navigation menu), with your email address and a contact form. Keep your contact form short and sweet so people will actually want to fill it out. You can always get other the details you need in further communications.
- Simple Navigation – Your menu should make it easy for visitors to find what they are looking for. Limit your main navigation to no more than 6 links, and use drop-down sub-menus if you need to add more.
- Effective Web Copy – If you want to attract clients, what your website says is just as important as how it looks. Read my blog post here on the importance of good website copy, and how to write it here.
- A Beautiful & Responsive Design – A great looking website will help make a good impression, but you also have to make sure people can view it on mobile. A responsive design means that your content will resize itself to look great regardless of what kind of screen your visitor is using to view you.
If you are thinking of a website redesign or launching your first one, book a free discovery call and let’s chat about building something that inspires people to do business with you.