Tips on creating a strong brand that attracts a loyal audience and sets your business up for growth.
What is the number one requirement for a successful business? A rock-solid, cohesive brand that attracts a loyal audience.
When most people think of branding, they first think of designing an amazing logo with the perfect colors. While the visual image of your brand is important, this part only scratches the surface.When you prioritize creating a strong brand strategy, your business is set up for growth. Click To Tweet
The branding process is all about defining your who, what, why, and how. It’s the foundation for your business success.
Here are 4 ways to make sure you’re creating a strong brand:
Let your personality be your brand. While your brand is not the totality of your personality, it can be an aspect of it. This is the easiest way to have an authentic brand, be genuinely you – combine your unique personality and gifts, your dream vision, and the things your clients are craving. By infusing your authentic personality with the energy of your business, you create a style that nobody else can copy – meaning you’ll stand out because no one else is like you.
Tip: Show up and be yourself. Share your thoughts, ideas, and interests to create real connections with your audience.
One of the most important aspects of creating a strong brand is to clearly define your “why”. Knowing why you do what you do is the very foundation to your brand, and sets the tone for all your future business decisions.
A strong brand is clearly defined and portrayed in all aspects of your business. When you get well defined in all the elements of your brand, you set up your business to grow and thrive.
The first thing you want to get clear on is how you help people (doing what you love) and why it lights you up. Then you want to get clear on your brand personality and essence. What vibe do you want your brand to express? What sensations and feelings do you want potential clients to have? Lastly, know who you want to work with so you can position your brand for that “person”. Trying to appeal to everyone will get you and your audience confused.
Tip: Explore and infuse brand archetypes into your own brand identity. Archetypes help you develop a compelling brand personality because people intuitively recognize them, thus resonating with them on a deeper level. They can also help you build a strong sense of identity and clarify your message in a way people can relate to.
The key to a magnetic brand is creating an emotional connection that speaks to your target audience. We need to give them something they can relate to so that at heart-level they know you get them. Best way to do it? Share your brand stories.
Your brand story is the beautiful blend of your personal story and your professional story. Sharing a little bit about your life and journey helps others connect and relate to you. What is your purpose? Why do you the work you are offering? How does it light you up? How did you get to where you are today? Let your story be your message.
Tip: Take 30 minutes and just write down your story. This is what you need to share with your tribe in your website copy, your social posts, your emails, etc. People want to connect with the person behind the brand.
Consistency & Cohesiveness
In order to build trust in your brand, you have to give people a sense of familiarity and predictability. People want to know what you are all about and what to expect from you on a regular basis. Have a cohesive design and style that evokes one emotional experience. Be consistent with your message, your voice, and your visuals. Most importantly, make sure it all aligns with the energy of your business. You want the same look and feel throughout everything you do.
Tip: Use a style guide as your personalized brand recipe, containing all the different elements of your brand to be used over and over again, consistently and cohesively. This is especially helpful when working with other business owners or freelancers (think designers, copywriters, virtual assistants, etc), who will need direction on how to incorporate your brand.