Time to get the party started…or not. But really, after a website launch how do you get visitors?
You’ve finished your website – the design is beautiful, if I do say so myself – and your copy is killer, so much so that you find yourself wanting to buy from your self.
Congratulations! But just because you have a great website doesn’t mean anyone else will see it. Getting people there is the hardest part.
Now what? What do you do after launching a website? Enter phase two.
Now, my wonderful goddess, go out there and GET IT. Here are a few tips to get you going:
Get Your Technical Ducks in a Row
If you haven’t already done so as a part of your launch, take care of the following immediately after going live. (If I’ve built a site for you, rest assured I’ll take care of these steps).
- Create a sitemap.xml file – If you’re using WordPress, install a plugin like Google XML Sitemaps or Yoast SEO to handle all this for you.
- Set up Google Analytics so you can track your traffic and website stats. This will be important in understanding where your visitors are coming from, how they are finding you, and how you can improve your traffic flow. It’s also a great tool to determine which search terms people are using to find you so you can further optimize your copy with those keywords.
- Establish your SEO strategy. If you are using WordPress, install a plugin like Yoast SEO to optimize your site, and then regularly track your results using a tool like Moz.
- Make sure to test everything.Test all your links, forms, and buttons. Then test your website’s speed using a tool like Google PageSpeed Insights or YSlow.
Create Valuable Content
You need people to purchase from you. And in order to purchase from you, people need to know who you are and how you can make their lives better. A powerful way to do that is by creating content — especially through a combination of blogging and social media.
Creating useful content is the perfect opportunity for you to show off your expertise and build trust. Plus as a bonus, fresh content helps you improve your SEO and gain organic traffic. Regularly posting on social media can help you build awareness and keep you in people’s top-of-mind when they are in future need of your services.
The key is to continuously add fresh content to your website and social channels – including blog posts, photos, podcasts, webinars, courses, videos, workshops, etc. Experiment with what works best for you and your audience.
Make helpful material, rich with information, and it will naturally draw your ideal clients in. Then when they see the offers on your website, they’ll think, “oh, I do belong here.” If you post fresh content consistently, visitors will keep coming back and possibly…probably…eventually…make a purchase.
Join Online Communities or Social Media Groups
We’ve covered blogging – you’ve got to get on this – but you can also join and be active in online communities. Join Facebook groups relevant to your niche – there are tons out there but choose the ones where your ideal client hangs out.
This will give you the opportunity to learn about the way they think, help you figure out their pains and how you can solve them, give you a chance to build relationships with potential clients or partners, and ultimately land actual clients.
The key to success from these groups is to reach out to people with the intention of helping them solve a specific issue, not with the intention of selling them anything. It’s kind of like being at the right place at the right time. Once they realize they need you, you’ll have a great chance at the sale.
Build an Email Marketing Sales Funnel
If you have a newsletter or subscription sign up on your site, this is a great first step to building a lead list. But consider nurturing it with a strategic sales funnel.
When it comes to your newsletter, this means a series of targeted emails, spread out anywhere from 72 hours to 2 weeks long, that provides value in regards to a specific need, and eventually tells them how you can fulfill that need. Most email marketing companies give you the option of creating autoresponders, so you can set them up to automatically send on a pre-determined schedule. (Mailerlite has free autoresponders for accounts with <1000 subscribers!)
- Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing
- 7 Emails To Add To Your Conversion Funnel (Templates Included)
Use PPC or Social Media Ads
If you have the budget, use a targeted pay-to-click campaign to start driving traffic right away. The most popular choice would be Google Adwords. There is an art and science to making your campaigns successful, so take the time to research best practices or hire someone to help.
Take a look at promoting your website, blog posts, Facebook Page, or other content through paid social media ads. Whichever avenue you use for your PPC, make sure to have a dedicated landing page that speaks directly to the people clicking your ads, and provides them with a strong call-to-action.
- 12 Tips You Need to Know Before Creating Your Google Adwords Campaign
- 11 Examples of Facebook Ads That Actually Work (And Why)
Other Things You Can Do:
- List your site in relevant business directories.
- Write a guest post on other blogs within your industry.
- Get someone to post or write an article about you on their website.
- Tell your friends and family. Word of mouth is still one of the best ways to get new clients.
- Use print media. Distribute flyers, business cards, or brochures wherever you can. Maybe even get a magnetic cling for the side of your car.
- Local advertising in newspapers, magazines, or listings can also be effective.
- Network and attend events. I know, I know…I hate networking too. But building face-to-face relationships is never going out of style.
Improve your Process or Offer
This one doesn’t have much to do with how to get visitors to your site, but it’s still worth mentioning. Use the time after launch to perfect your process, business systems, products, or services. Since you’re probably not busy with client work, this is a great opportunity to spend time on finding ways of becoming more efficient and offering more value to future clients.
There are a lot of things you can do after a website launch. Take the time to experiment with different strategies and see what works for you. I’d say to go with what you’re comfortable with. If you don’t like or won’t use Twitter, then don’t. If you love Pinterest, then use that.
The point is to keep moving forward and get your website out there. Pick whatever you’re comfortable with and use it to the best of your ability.
Thrive where you’re happy to be.